Product Marketing Director

About Asimily

Asimily is an IoT Security Platform at the forefront of transforming connected device cybersecurity. We have been recognized as the second fastest-growing cybersecurity company by Inc. 5000 and 11th fastest by the Deloitte Fast 500. Analyst firms like Gartner, IDC, and others have recognized Asimily as an innovative market-leading security solution. With growing cybersecurity risks from IoMT devices, it is crucial to proactively manage these devices and balance patient, data, and business security and safety. Our platform streamlines risk management with comprehensive identification, assessment, vulnerability management, anomaly management, and more to accelerate enterprise risk management and recovery from downtime events. Leading healthcare organizations use Asimily to achieve digital transformation and facilitate cyber risk reduction.

About You

You are a US-based product marketer, who is experienced in cybersecurity. You will drive our product marketing strategy including product launches, messaging and positioning, sales enablement, analyst relations, and core content and thought leadership creation. You have a high standard of excellence and can converse effectively with technical customers, internal teams, business process owners, and executives.

Essential Responsibilities

• Own all key outcomes, metrics and execution for product launches and spearhead cross-functional collaboration before during and after launch
• Drive business outcomes with the sales team through the creation of sales enablement and training
• Own the core positioning of our product messaging house for use in sales, customer success, marketing, press, web, etc.
• Communicate with customers across an executive level to individual contributors to better understand their use cases and deepen relationships
• Know the market and maintain growing knowledge of all key competitors. Demonstrate thought leadership at industry engagements including with industry analysts
• Own all tactical and execution items for product marketing activities with the rest of the marketing team including campaigns, emails, content creation, press campaigns, etc.

Qualifications

• Bachelor’s degree from a US accredited university
• 5+ years of experience working in cybersecurity and 8+ at software companies.
• Track record of successfully owning product marketing
• Must work within a team environment of marketing, sales, engineering, product, and solution engineering.
• Self-starter work ethic, collaboration, and transparent communication.
• We value diversity and are committed to creating an inclusive environment for all employees. We are an equal opportunity employer.